I have a very limited budget but desperately need to market myself? Got any...
My all time favorite method of marketing is relational marketing. It’s a concept that seems to be downplayed in most industries, but it goes the furthest when building word-of-mouth marketing. Just...
View ArticleHow do I make changes in my business?
Everyone has their weak area in business. Some may have more than one area that is a constant battle. When I had my studio, I had a terrible time with managing my bookkeeping. It was a constant...
View ArticleI’m not getting any business from Facebook — what am I doing wrong?
This one’s personal, folks. I once made the mistake of talking about another business owner — a completely vague reference, no names were mentioned — but it got back to her because I was one of my best...
View ArticleWhen is the best time to raise my prices?
I hate to be the bearer of bad tidings, but there just ever a perfect time to raise prices. You can wait and wait for the perfect moment, but it’s never going to come. Fortunately, there are signs that...
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Mr. Darcy and Dancing Shoes
Pride and Prejudice is one of my favorite movies. Oh, Mr.Darcy….I swoon. One of the things that bothers me every time I watch this movie relates to the business and marketing mentality of our day....
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How do I get more word-of-mouth marketing going on?
“Treat people well and they will do your marketing for you. For free. Be interesting or be invisible…… Advertising is the cost of being boring.” — Adam Sernovitz One of the most valuable lessons I have...
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How do I stand out in a crowded market?
When I first wrote Easy as Pie a little over 5 years ago, it was the only pricing guide out there. It was easy to become the pricing expert quickly simply, because no one else was willing to talk about...
View ArticleHow do you stop comparing yourself to competitors?
Lean in really close because I’m going to whisper this so no one can hear. Just between you and me, ok? Just recently I went on a bender and gave myself a nasty comparison hangover. It involved...
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Want a free copy of one of my books?
I have something huge in the works. A month ago, I had no idea that I would be doing this and BAM, it’s happening. On Tuesday, I had the opportunity to talk to Kristen Kalp of Brand Camp blog about her...
View ArticleI’m trying to use Facebook for my marketing, but I’m pretty sure it hates me....
When it comes to marketing, Facebook has been my biggest source of attracting my audience over the last few years. But over the last year, I saw a huge shift in connectivity. Less comments, less likes,...
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